Creative & Design Strategist

As the Head of the Brand, I was in charge of the overall design and brand direction and creation of digital and print communication assets. I collaborate with the company’s CEO, COO and marketing consultants to clarify and establish a clear service structure that serves their employees, partners and customers.

Key Achievements

• Created an e-commerce platform with a 250% conversion rate increase.
• Clarified the value stream and service blueprint, participating in +585% revenue growth in 3 years.
• Created communication assets that led to the company gaining 8 additional sponsors in the design industry.

Key Responsibilities

• Align on global company strategy by closely collaborating with the CEO and COO.
• Improving brand quality perception and strengthening brand identity across all communication assets.
• Determining the brand strategy and service blueprint based on customer interviews, market analysis, and marketing/sales metrics.
• Build an E-commerce platform for the company by collaborating with a developer and content writer to rebuild the architecture and content.
• Designing targeted digital and print content using gorilla testing and co-creation.
• Training staff on digital platforms, and following brand guidelines I produced.

Goldfinger Factory is a London-based social enterprise that offers custom-made furniture from repurposed materials while providing job training to people from disadvantaged backgrounds.

Design Organisation

1 Head of Brand

(+2 designers and trainees)

Direct Reports

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Skills

Brand Management / Customer Experience / UX-UI Design / Design Strategy / Ecommerce / Photography / Service Strategy

Tools

Adobe CC Suite, Google Suite, Squarespace, WordPress